Author Archive | nadia thompson

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Case Study: Dundee Business School Students Become Fashionistas For A Day!

Background to the customer We headed to Abertay University in Dundee, the first University in the UK to be recognized as a Centre for Excellence in Computer Games Education, to run our retail fashion simulation CATWALK. The simulation was run with a group of business students from various courses including accountancy and marketing. Customer needs […]

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Case Study: Business Simulation allows Convenience Store Managers to trade for 4 months in a single day!

Background to the Customer: SPAR is a major convenience store group located across UK, Ireland and Europe. The retailer puts a strong emphasises on providing excellent customer service, choice and value to allow a more convenient shopping experience closer to home. They also feel strongly about supporting local suppliers and the local community. Customer Needs […]

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glasgow catwalk

Case study: City College students compete in CATWALK Retail Fashion Business Simulation

Background to the customer: To road-test our retail fashion simulation we headed to Glasgow City College, one of Scotland’s largest colleges based in the heart of Glasgow, to run the CATWALK Retail simulation with a group of business students who are currently studying for careers within the retail fashion industry.   Customer needs The requirement […]

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The 5 key dynamics in a team business simulation

There are 5 key dynamics for a business simulation to be truly successful; Collaboration& Teamwork, Competition, Time Pressure, a Subject Matter Expert (SME) and Customisation. The main reasons why I have chosen these 5 key dynamics are highlighted below: 1. Collaboration & Teamwork It is vital within a business simulation environment that delegates establish collaborations […]

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Is customisation the key to creating a business simulation that triumphs against the rest?

  If a business simulation has been customised, this means that it has been modified in accordance with the customer’s individual requirements. A customised simulation gives delegates the chance to take part in training which is industry specific as well as company specific, creating a unique and relatable experience. There are many benefits of customising […]

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Why is time pressure necessary when running a business simulation?

The ability to work under pressure is often considered an attribute. This ability to work under pressure often involves working within time constraints and highlights delegates or teams who are good at effective time management. When running a business simulation time is of the essence which means delegates and teams have to prioritise what areas […]

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Teamwork in the office

What are the benefits of collaboration and teamwork in a business simulation?

Collaboration is the action of working with someone to produce something, “co-labouring”. In the context of a business simulation this refers to colleagues working together in teams to produce a set of results. Teamwork is the process of working collaboratively with a group of people, in this case the other delegates in the room, to […]

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Why is competition vital in a business simulation game?

Competition can sometimes be viewed as not always necessary in an organisation especially when it comes to training; however I oppose this idea, especially in the context of business simulation games. There are various advantages of creating healthy competition within a business simulation game environment, just like in the real business world: Increases motivation For […]

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