Automotive Industry


Autoplay is an Automotive Industry Business Simulation which allows participants to be the leadership team of a major automobile manufacturer.

As the leadership team participants are responsible for marketing, selling (via dealers) and manufacturing different vehicles into different geographic / sectoral markets over 4 accounting periods.

Participants must manage key industry issues such as marketing, customer service, pricing, dealer support, co-ordination of manufacturing, currency fluctuations and CO2 emissions/regimes.

At the beginning of each accounting period participants must also react to events in external markets and also internal company issues.

Autoplay is a Business Simulation 'blueprint' which is customised and configured to suit the target organization.

Enter your name and email below to find out more about Autoplay PLUS a free Executive Summary of Ken Thompson’s latest book on GAME BASED LEARNING:

A Systematic Guide to Game Based Learning within in OrganizationsTransform Performance Through Experiential Learning, Social Learning and Team Dynamics

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