Pharmer is a Pharma/Medical Devices Industry Business Simulation which allows participants to be the leadership team of a global pharma/medical devices manufacturer.

As the leadership team the participants are responsible for selling different products into different geographic markets over 4 accounting periods.

Participants must deal with key issues such as market maturity, market size, customer service, clinician education, pricing and co-ordination of manufacturing.

At the beginning of each accounting period the participants also need to react to changes in external markets and internal company issues.

Pharmer is a Business Simulation 'blueprint' which is customised and configured to suit the target organization.

Enter your name and email below to find out more about Pharmer PLUS a free Executive Summary of Ken Thompson’s latest book on GAME BASED LEARNING:

A Systematic Guide to Game Based Learning within in OrganizationsTransform Performance Through Experiential Learning, Social Learning and Team Dynamics

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