Social Media Optimization


Sombrero is Social Media Optimization Business Simulation which allows teams to collaboratively plan a major multi-channel multi-media social campaign

Sombrero covers a 6 month campaign and is used in a team-based workshop using current organisational data.

Participants will develop a hands-on understanding of:

  • The different media and channels available to their organisations and their relative effectiveness.
  • Estimating the costs for different interventions for a whole campaign.
  • Forecasting the value of the interactions which result and the breakeven/payback on any campaign.
  • The importance of indirect interventions (e.g. Your Followers' Followers) in maximising social media results.

Sombrero is a Business Simulation 'blueprint' which is customised and configured to suit the target organization.

Enter your name and email below to find out more about Sombrero PLUS a free Executive Summary of Ken Thompson’s latest book on GAME BASED LEARNING:

A Systematic Guide to Game Based Learning within in OrganizationsTransform Performance Through Experiential Learning, Social Learning and Team Dynamics

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