Social Media – Business Simulation

Social Media

  • Are you wondering if there is a way to test the value of social media without spending a fortune?
  • How can you align different views/expectations of social media in your own team before investing?

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Sombrero™ is Social Media Simulation which allows participants to plan a major multi-channel multi-media social campaign over 6 months in a team-based workshop using current organisational data.

Key Simulation Facts

  • Audience: All Levels of Marketing Staff
  • Length: Half-day
  • Typical Group Size: 12-20

Core Skill Areas

  1. Understanding the different media and channels available to your organisation and their effectiveness
  2. Establishing costs for interventions and the value of the interactions you hope to produce
  3. Understanding the importance of indirect interventions (e.g. Followers Followers) in maximising your results


The simulation can be totally customised for the Social Media Process, Data, and Terminology, of the Organisation.

Special Features

  • Can be used for both “Live Data Games” and Group What-if Planning
  • Uses a comprehensive model of the social media publishing process with multiple channels and media types
  • Import from and Export to Excel
  • Touchscreen Friendly
  • Web or Desktop Delivery
  • Full Facilitation Materials & Manual