- Are you wondering if there is a way to test the value of social media without spending a fortune?
- How can you align different views/expectations of social media in your own team before investing?
Sombrero™ is Social Media Simulation which allows participants to plan a major multi-channel multi-media social campaign over 6 months in a team-based workshop using current organisational data.
Key Simulation Facts
- Audience: All Levels of Marketing Staff
- Length: Half-day
- Typical Group Size: 12-20
Core Skill Areas
- Understanding the different media and channels available to your organisation and their effectiveness
- Establishing costs for interventions and the value of the interactions you hope to produce
- Understanding the importance of indirect interventions (e.g. Followers Followers) in maximising your results
The simulation can be totally customised for the Social Media Process, Data, and Terminology, of the Organisation.
- Can be used for both “Live Data Games” and Group What-if Planning
- Uses a comprehensive model of the social media publishing process with multiple channels and media types
- Import from and Export to Excel
- Touchscreen Friendly
- Web or Desktop Delivery
- Full Facilitation Materials & Manual