Archive | Business Acumen

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Case Study: Dundee Business School Students Become Fashionistas For A Day!

Background to the customer We headed to Abertay University in Dundee, the first University in the UK to be recognized as a Centre for Excellence in Computer Games Education, to run our retail fashion simulation CATWALK. The simulation was run with a group of business students from various courses including accountancy and marketing. Customer needs […]

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Shiny silos all in a row

Use Business Simulation Games to fix sub-optimal behaviour and silo-thinking

Sub-optimization, also known as “operating in silos” is a massive and common problem in organisations and that’s Bad News. The Good News is that you can use almost any business game to let your leaders, managers and practitioners forcefully experience the consequences of sub-optimization behaviours.   First of all it is called sub-optimization because the […]

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Case Study: Global medical devices company takes own medicine with Sim-based Leadership Development

Background to the Customer: The customer is a multinational medical equipment manufacturing company selling its products in nearly 100 countries on the back of a long and distinguished company history and a reputation for innovation and customer service in a market which is highly competitive and regulated. Customer Needs To maintain its position as an […]

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Case Study: Major Automotive Player Accelerates Manager Commercial Acumen using Simulation

Background to the Customer: The company is a global automotive company with an enviable brand and customer loyalty in all its markets including luxury and SUV (Sports Utility Vehicle) segments. Customer Needs Like all its major competitors the company operates in a highly competitive and regulated global market and as a result it needs to […]

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Case Study: Global Food Giant stretches senior HR pros with back-to-back Business Simulation Days

Background to the Customer: Associated British Foods plc (ABF) is a British multinational food processing and retailing company. Its ingredients division is the world’s second-largest producer of both sugar and baker’s yeast and a major producer of other ingredients including emulsifiers, enzymes and lactose. Its grocery division is a major manufacturer of both branded and […]

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Case Study: Supply Chain Simulation provides “business in a box” experience for Flour Mill Managers!

Background to the Customer: Allied Mills is part of Associated British Foods Plc, and forms part of the milling and baking division with Allied Bakeries, Speedibake, Patak’s and Allied Technical Centre (ATC). Flour mills situated in Tilbury, Manchester and Belfast supply the group bakeries throughout the country, supporting household bread brands such as Kingsmill, Sunblest, […]

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glasgow catwalk

Case study: City College students compete in CATWALK Retail Fashion Business Simulation

Background to the customer: To road-test our retail fashion simulation we headed to Glasgow City College, one of Scotland’s largest colleges based in the heart of Glasgow, to run the CATWALK Retail simulation with a group of business students who are currently studying for careers within the retail fashion industry.   Customer needs The requirement […]

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Case Study: International Hot Drinks player get Simulation-based Team Learning down to a tea!

Background to the customer: Twining’s, based in Andover, Hampshire, is world famous for its distinctive teas and malt drinks. Twinings operates internationally within the Associated British Foods (ABF) Group and holds the world’s oldest continually-used company logo, and is London’s longest-standing rate-payer, having occupied the same premises on the Strand since 1706. Customer needs Each […]

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ISEE Case Studies on Dashboard Simulations

ISEE Systems, the developer of the iThink/Stella business simulation tools, has published reviews of two of Dashboard Simulation’s online/offline collaboration games developed using the ithink platform. These team games enable companies to share their own best practice (learn from others) in a way that really sticks and to put staff into difficult but realistic decision-making […]

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