Archive | Case Studies


The 5 benefits of Game-based Learning (GBL) for teams

When I interview participants in, and sponsors of, Game-based Learning (GBL) events for teams the benefits they report (directly and indirectly) consistently fall into 5 clear categories. These are 1) Virtual Experience, 2) Social Learning, 3) Resolving Dilemmas, 4) Dealing with Change and Pressure (aka Agility) and 5) Increased Confidence and Ambition.   Virtual Experience […]

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Henderson Group, wins CIPD Learning & Development award for Dashboard Simulation

  Newtownabbey-based Henderson Group has won the CIPD (Chartered Institute of Personnel & Development) Northern Ireland Organisational Learning and Development Award for 2015.         The company was praised for introducing an innovative business simulation game called “Spar Wars”, designed by Ken Thompson from Dashboard Simulations, to provide engaging learning opportunities.   Ken […]

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Case Study: Dundee Business School Students Become Fashionistas For A Day!

Background to the customer We headed to Abertay University in Dundee, the first University in the UK to be recognized as a Centre for Excellence in Computer Games Education, to run our retail fashion simulation CATWALK. The simulation was run with a group of business students from various courses including accountancy and marketing. Customer needs […]

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Case Study: Global medical devices company takes own medicine with Sim-based Leadership Development

Background to the Customer: The customer is a multinational medical equipment manufacturing company selling its products in nearly 100 countries on the back of a long and distinguished company history and a reputation for innovation and customer service in a market which is highly competitive and regulated. Customer Needs To maintain its position as an […]

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Case Study: Top Performance Consultancy use Simulations to Supercharge Customer Offerings

Background to the Customer: The Lane4 journey began on 19 September 1988, when British swimmer, Adrian Moorhouse lined up for the final of the 100 metres breaststroke at the Seoul Olympic Games. Having qualified in the fastest time, Adrian was in lane 4, traditionally set aside for the fastest heat winner, which gave him a […]

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Case Study: Major Automotive Player Accelerates Manager Commercial Acumen using Simulation

Background to the Customer: The company is a global automotive company with an enviable brand and customer loyalty in all its markets including luxury and SUV (Sports Utility Vehicle) segments. Customer Needs Like all its major competitors the company operates in a highly competitive and regulated global market and as a result it needs to […]

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Case Study: Global Food Giant stretches senior HR pros with back-to-back Business Simulation Days

Background to the Customer: Associated British Foods plc (ABF) is a British multinational food processing and retailing company. Its ingredients division is the world’s second-largest producer of both sugar and baker’s yeast and a major producer of other ingredients including emulsifiers, enzymes and lactose. Its grocery division is a major manufacturer of both branded and […]

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Case Study: Business Simulation allows Convenience Store Managers to trade for 4 months in a single day!

Background to the Customer: SPAR is a major convenience store group located across UK, Ireland and Europe. The retailer puts a strong emphasises on providing excellent customer service, choice and value to allow a more convenient shopping experience closer to home. They also feel strongly about supporting local suppliers and the local community. Customer Needs […]

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Case Study: Supply Chain Simulation provides “business in a box” experience for Flour Mill Managers!

Background to the Customer: Allied Mills is part of Associated British Foods Plc, and forms part of the milling and baking division with Allied Bakeries, Speedibake, Patak’s and Allied Technical Centre (ATC). Flour mills situated in Tilbury, Manchester and Belfast supply the group bakeries throughout the country, supporting household bread brands such as Kingsmill, Sunblest, […]

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Case Study: Major Bank enhances Team Leader soft skills with CREW Business Simulation

Background to the Customer: The customer is a major UK Bank with an excellent reputation for innovation and customer service. Central to the banks success are a large community of leaders and managers in both branches and core business support functions.   Customer Needs As a result of a detailed performance review of the core […]

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